The challenge
How do you gain more control over your promotions, collect better customer data and create smarter follow-up without disrupting the entire retail operation? Bosch Powertools faced a familiar challenge. The brand regularly ran promotions in DIY stores and retail chains, but execution was fragmented, time-consuming and hard to measure. In-store communication was often inconsistent, customer experiences varied by location and valuable data was either lost or incomplete. Bosch wanted change. More control, better insights and, above all, less manual effort.
The ambition was clear. One seamless flow from QR code on the shelf to customer reward, from purchase to repeat conversion. A flow that worked for the customer, the shop floor and the internal teams. Three things were key: speed, scalability and smart automation. No complex integration projects, but a ready-to-use solution that runs flawlessly and grows with the brand’s ambitions.
With Novik, Bosch found exactly that. A scalable SaaS platform that turns campaigns into measurable results, without putting extra pressure on store staff or internal departments. Promotion was no longer a one-off action but a strategic part of the entire customer journey. From receipt to reward and beyond.
With Novik, we were able to speed up our promotions and finally measure them in full. From the shop floor to repeat purchase, we now have insight and control without adding more work for our teams.
Marketing Manager, Bosch Powertools
The approach with Novik
Together with Bosch, we digitised the promotion process step by step:
1. A smart start with in-store QR codes
Instead of traditional receipt uploads or unclear forms, Bosch customers now start with a simple scan. Unique QR codes on the shop floor or product packaging take them directly to a user-friendly registration flow. Customers register their purchase in a few clicks, choose their cashback or gift and receive immediate confirmation. No hassle. No errors. This low-barrier entry improves the user experience and drives higher conversion.
2. Fully automated processing
Once the customer submits their details and proof of purchase, OCR and AI step in. Novik instantly checks product validity, promotion period, receipt amount and serial number. If everything is correct, the claim is automatically approved and the reward is paid out or shipped within a few days. If anything is missing, the system sends an automated follow-up request with clear instructions. Manual checks are only needed in exceptional cases. The process remains fast, reliable and scalable.
3. Data flow to the dashboard
Every interaction, from registration to payout, is stored in real time in one clear dashboard. Everything comes together here: customer data, purchase details, reward preferences, campaign channels and more. This data is immediately linked to systems like CRM, email marketing tools and logistics platforms. No exports, no manual handling. Bosch always has access to real-time, reliable and actionable data. One platform. One single source of truth.
4. Real-time insights for sales, marketing and service
Novik’s strength lies not only in campaign execution but in what happens after. At Bosch, the collected data is actively used to drive value:
Marketing enhances newsletters with real-time product data and customer preferences, increasing relevance and conversion
Sales uses the dashboard for up- and cross-sell analysis and adjusts based on buying behavior per product line or segment
Service plans maintenance, follow-ups and recalls based on registered serial numbers, fully automated
Each promotion becomes a starting point for a broader customer relationship. Smarter, more scalable and powered by data.
The result
What started as a more efficient way to process promotions evolved into a strategically valuable data stream. Thanks to Novik’s automated approach, Bosch Powertools gained control over the campaign execution and direct insights into customer behavior, conversion and repeat purchases. The promotion became more than a success at the point of sale. It became a measurable engine for marketing, sales and service.
7,554
customers claimed a Bosch
18V battery through Novik.
37.8%
signed up for the newsletter, immediately available for
personalised follow-up and remarketing.
6.3%
converted to a second purchase, well above Bosch’s benchmark of 3 percent, with strong signals of customer satisfaction and product interest.
Where Novik really makes the difference
Novik is not just a tool running in the background. It is the engine behind your entire promotion strategy. While other systems simply register claims, Novik delivers smart automation, real-time insights and direct integrations with your marketing, CRM and logistics systems. Bosch Powertools transformed a one-off cashback campaign into a long-term data stream. They now know who their users are, when they buy and what they need next. And all of that without extra work for customers, store staff or internal teams. No loose ends. No manual hassle. From onboarding to payout, every step is optimised for speed, scalability and control. That is what makes campaigns not just more efficient, but more effective too.
Proof is in the tool.
Curious how your promotion flow can become smarter, faster and more measurable?
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