With Novik, your entire campaign process runs smoothly, from the first customer action to the final reward. It's all about simplicity, speed and control. It starts with your customer, who submits a claim through one clear and user-friendly flow. They upload a proof of purchase, enter the required information and, if applicable, select a gift. The structured process makes it clear what’s expected, resulting in a positive experience and fewer processing errors.
As soon as the claim is submitted, OCR technology, AI and Novik’s smart features take over. All required data is scanned and verified automatically at high speed; from promotion period and purchase date to product type and serial number. This intelligent validation prevents errors and significantly speeds up the entire process.
If all data is correct during the automated review, the claim is approved instantly. If anything is unclear or missing, the system automatically sends a follow-up request to the customer. This keeps the process scalable without compromising on accuracy or reliability.
Once a claim is approved, the rewards are automatically prepared in Novik for further processing. Is it a gift? Then your logistics partner can handle the shipment right away. For cashback campaigns, the payout can be processed easily via Novik or your finance team. No manual steps required.
With Novik, you always stay in control of your campaign. At any moment of the day, you have insight into every individual claim: its status, progress and any exceptions. You also get a complete overview of your entire campaign. Novik shows you exactly what’s happening, so you can make quick, informed adjustments when needed.
The smart dashboard gives you insights into things like:
- The current status and progress of each claim
- Approval rates and processing times
- Orders and gift approvals
- Trends that indicate potential fraud
All data comes together in one clear statistics overview. No guesswork, just data-driven decisions. This way, you get more out of your campaign: faster, smarter and fully under control.
It really can be this simple: one flow, five steps, zero noise. What used to take days, now takes minutes. Whether you're processing 100 or 100,000 claims, the process stays tight, scalable and under control. No manual work, no errors, no delays. Just a well-organised campaign flow that works. Want to dive deeper? Take a look below to see the full flow and discover how to make your promotions perform.
Smart by default
At Novik, AI is the driving force. Smart algorithms and OCR technology handle document checks at lightning speed, detect customer behaviour patterns and flag anomalies before they cause issues. This allows us to process up to 80 percent of all claims fully automatically, faster, safer and more consistently than any manual process could ever achieve. We believe AI only adds real value when it improves processes and empowers you as a user. That is why we use AI to prevent errors, increase speed and make every campaign measurable. You stay in control at all times. You define the rules.
Want to see it before you believe it? You can.
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