Smart
promotional marketing?
Absolutely!

Promotions are no longer just about a short-term sales boost. When done right, they strengthen your brand, deliver valuable customer data and build long-term loyalty. But in practice, many campaigns get stuck in inefficient processes, scattered tools and manual work. The result is slow time-to-market, errors and missed insights. That is exactly where Novik makes the difference.

Our automated platform translates any promotion concept, from gift campaigns to cashback or product registrations, into one smart, scalable and error-free flow. All managed from a single central environment. You stay in control, while your customers enjoy speed, simplicity and reliability.

Curious how it works? Discover our 5-step approach.

Smart flows for every promotion type

Cashback campaigns
From receipt to refund: fast, accurate and fully automated. Customers enter their details, upload their proof of purchase and receive their reward without any manual handling. Ideal for high-volume sales promotions with a clear promise and low barrier to entry.

Gift campaigns and reward selection
Let customers choose from a curated selection of gifts, or automatically link the right reward to their purchase. Logistics are triggered directly through your fulfilment partner. No forms, no confusion. Just a seamless brand experience and full control over your inventory.

Total spend campaigns and tiered rewards
More spending means more reward. Perfect for retail and FMCG promotions. We automatically check the total receipt value and assign the correct reward tier based on your rules. Efficient for you, attractive for your customer.

Product registration and serial number campaigns
Collect valuable data on who buys what and when. With automatic validation of serial numbers or purchase details, you gain a steady stream of insights that enrich your CRM, service and aftersales strategy. Ideal for long-term customer relationships and follow-up campaigns.

Digital gift cards and loyalty points
Loyalty pays off. Reward repeat purchases with digital points, gifts or credits that are managed in one central system. One platform, one clear overview. Easy to roll out and fully customisable per audience or brand.


Fraud? No chance!

Promotional campaigns are appealing. Also to people with bad intentions. That’s why Novik is built with intelligent fraud detection. We automatically spot duplicate submissions, altered receipts and suspicious patterns in user behaviour. Our tech checks not only the files themselves, such as AI-based receipt analysis, but also behavioural data. Who submits multiple claims from the same address? Which details are subtly inconsistent? You define the validation rules. Novik applies them automatically. And the best part? You don’t have to lift a finger. Novik stops fraud before it harms your campaign, helping you maintain trust in your brand and your customer experience.

So why Novik?

Because we look beyond technology alone. We understand the real-world challenges for organisations, marketing teams and procurement alike. Deadlines, margins, stock control, conversion goals, brand consistency, compliance and customer expectations. Novik was built to make that complexity clear, fast and manageable. One solution that gives marketing full control over activation and procurement full control over execution, logistics and cost. No noise. No waiting. No loose ends. If you want to run your promotions not just well, but smarter, Novik is your proven fast lane.

What’s in it for you?

With Novik, you’re not just launching a campaign. You are laying the foundation for smarter marketing, lower operational costs and stronger customer relationships. By automating your processes, you reduce manual work, avoid errors and scale with ease. You get real-time insights into what works and where to optimise. All within a secure, GDPR-compliant environment. This way, every promotion becomes a growth opportunity for your organisation.

Ready to take
the smart route?

Discover how Novik makes your campaigns faster, simpler and scalable. Want a demo or an advisory call? Leave your details and we’ll get back to you within 48 hours.

Thank you, and we’ll talk soon!